|Aust Country Music Hall of Fame|
Barrie Brennan, an EVRSIG member who volunteers at the Australian Country Music Hall of Fame in Tamworth, asks how small museums can find out more about the people who visit their website. He has a couple of questions:
- Who is visiting the website?
- What do they want to find out?
My first suggestion is to use Google Analytics to gather general information about the number of visitors, where they are from and which pages they visit. Google Analytics is a free service and not too tricky to set up. You open an account at Google Analytics and go through a few steps to generate some code that you put on your website. I have set this up for this blog so I know how many are visiting.
Finding out why people visit your website is much more labour intensive. If you have a large volume of visitors, you could try setting up a very brief online survey, or you could incorporate a couple of questions into surveys you might run during the Country Music Festival.
What advice do others have? Do you have any suggestions for small museums?
Contributed by Gillian Savage