In a recent blog post, Reach Advisors look at the impact of childhood museum visits with aunts/uncles.
|Aunt and child at Childrens Museum|
They dug around in their data to compare the behaviour of people who visited museums in their childhood with aunts/uncles.
As adults today, they enjoy a wider variety of museums, and are significantly more likely to enjoy history museums, historic sites, art museums, natural history museums, and botanical gardens and arboretums. When they visit museums, they also enjoy a wider variety of interpretation methods, including guided tours, talking with staff, programs and events, and object-based experiences.
It appears that childhood visits with aunts/uncles were likely to be special occasions when children had the undivided attention of the aunt/uncle. And they often received a memento from the giftshop.
No wonder these childhood visits were remembered years later!
Contributed by Gillian Savage
Photo: Flickr Creative Commons, RSMiller.