At the Museums Australia 2010 conference, Elizabeth Cole described online ticketing at the Melbourne Museum for exhibitions like Pompeii and Titanic. People can buy tickets for specific blocks of time online and avoid onsite queues.
A survey showed that 40% of online purchasers looked to buy tickets online simply because that is how they buy tickets these days. They expected this is how things are done now.
Elizabeth spoke about how the Melbourne Museum grappled with the problem of multiple ticket vendors -- the tickets are sold online by major ticket vendors and the Museum, and also by phone and on site.
If people miss their timeslot, the Customer Service staff use their discretion whether to let them in straight away or ask them to wait.
Large screens in foyer areas show how full the timeslots are, so when visitors get to the counter they know what sessions are available.
Online tickets are scanned to prevent fraudulent copying.
"The voracious appetite for buying tickets online drives our implementation of online solutions," said Elizabeth.
I note that earlier this year the NGA in Canberra had massive queues to their blockbuster because they had not solved the problem of time-based ticketing. Now that they have launched a new look along with their new building extensions, they have implemented online ticketing.
Contributed by Gillian Savage